“RISE” Rise Calgagry (PSA)

In a captivating and symbolic public service announcement for Rise Calgary, a young woman is depicted at the bottom of the ocean, sitting at the base of a long staircase. The dark, oppressive water represents the overwhelming weight of worry and struggle that individuals may face in their lives. Suddenly, a beam of light from the sky illuminates the staircase, catching the young woman's attention and prompting her to begin her arduous ascent. Despite the challenges she encounters while climbing the submerged staircase, the light continues to draw nearer, giving her the strength to persevere. As she reaches the top, she rejoices in the sunbeam, symbolizing triumph and hope.

Nominated for a 2022 Rosie Award for Best Public Service Announcement

Production Co: Glean Productions
Producer: Jamie Campbell
Director: Douglas Cook
Cinematographer: Noah Fallis
Editor: Douglas Cook